Cart 0
Marketing Today: Successes, Failures and Turnarounds

Marketing Today: Successes, Failures and Turnarounds

ISBN: 9780135578445
Publisher: Longman Higher Education
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$25.82

Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.

Customer Reviews


Share this Product