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Marketing Management: Casebook (The Harbrace series in business and economics)

Marketing Management: Casebook (The Harbrace series in business and economics)

ISBN: 9780155551121
Publisher: Houghton Mifflin Harcourt P
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$20.06 $62.50

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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