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Marketing Human Services: Selling Your Services Under Managed Care

Marketing Human Services: Selling Your Services Under Managed Care

ISBN: 9780826112057
Publisher: Springer Publishing Company
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$27.97 $32.95

Text discussing marketing techniques for not-for-profit social service institutions. Covers the use of fundraising, target segmenting, and focus and task groups as tools for enhancing delivery of service. Includes tables and references. For administrators.

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