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Marketing Decisions for New and Mature Products (2nd Edition)

Marketing Decisions for New and Mature Products (2nd Edition)

ISBN: 9780675206471
Publisher: Prentice Hall
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$21.39 $75.00

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

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