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Managing the New Product Development Process: Cases and Notes

Managing the New Product Development Process: Cases and Notes

ISBN: 9780201526271
Publisher: Prentice Hall
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$17.95 $60.00

The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

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