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Managerial Economics in a Global Economy

Managerial Economics in a Global Economy

ISBN: 9780199397150
Publisher: Oxford University Press
Edition: 8
Publication Date: 2015-01-02
Number of pages: 720
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$88.34 $165.95

Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

Features

* Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter
* Incorporates 127 case studies, showing how firms actually reach managerial decisions today
* Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus
* Includes a robust instructor ancillary package for adopters

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