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Library Marketing That Works!

Library Marketing That Works!

ISBN: 9781555704735
Publisher: Neal-Schuman Publishers
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$17.97 $82.00

Marketing expert Suzanne Walters helps you develop a winning plan for marketing library programs and services to your community. Her easy-to-complete brainstorming sheets and questionnaires help your library: Create a solid mission statement; Conduct a SWOT analysis; Perform market research, and Draft plans and campaigns. This book de-mystifies marketing and helps you utilize listservs and Web sites, contact databases, stakeholders and donors, and community partners to get your mission accomplished. Loaded with success stories, this book combines practical guidance with ready-to-use ideas. The companion CD-ROM contains all the forms and tools your team will need to create a complete marketing plan for your library.

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