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Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies)

Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies)

ISBN: 9780123859303
Publisher: Morgan Kaufmann
Edition: 2
Publication Date: 2012-08-28
Number of pages: 368
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$35.45 $49.95

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones

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