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Innovate!: Straight Path to Quality, Customer Delight, and Competitve Advantage
Without a doubt, innovation is, and will continue to be, a powerful source of competitive advantage. It is emphasized by the Quality Movement as one of the chief ways to achieve customer satisfaction. This practical, results-orientated book shows executives how to release innovation from its traditional home - R&D - and make it a priority throughout the organization. "Innovate!" lays out the authors' patented Innovation by Design (IBD) model, a set of practical tools for mastering the transition to a truly innovative company. Illustrating how to build innovativeness into every essential process, it guides managers through key changes in planning, language and feedback systems, and supplies case studies, practice problems and exercises.