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Corporate Communication (Irwin Business Communications)

Corporate Communication (Irwin Business Communications)

ISBN: 9789814636193
Publisher: McGraw-Hill Education (Asia)
Edition: 7th Revised edition
Publication Date: 2016-12-01
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

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