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Consumer Behavior

Consumer Behavior

ISBN: 9780071267816
Publisher: McGraw Hill Higher Education
Edition: 9th International edition
Publication Date: 2010-03-01
Number of pages: 576
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$29.57 $201.45

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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