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Consumer Behavior (10th Edition)

Consumer Behavior (10th Edition)

ISBN: 9780132671842
Publisher: Prentice Hall
Edition: 10
Publication Date: 2012-01-06
Number of pages: 640
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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