Cart 0
Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

ISBN: 9781133188544
Publisher: South-Western College Pub
Edition: 8
Publication Date: 2013-11-01
Number of pages: 512
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$31.89 $317.95

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Customer Reviews


Share this Product


More from this collection