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Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

ISBN: 9780765625649
Publisher: Routledge
Edition: 2
Publication Date: 2010-12-17
Number of pages: 224
Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
$22.66

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

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