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A Master Class in Brand Planning: The Timeless Works of Stephen King
Publication Date: 2007-12-10
Number of pages: 396
The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment.
The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.